Danny Meyer's Union Square Hospitality Group has decided not to give another go in the Eleven Madison Avenue space that once housed its Floyd Cardoz restaurant Tabla. Instead, with two new restaurants coming in quick succession—the upcoming Untitled at the Whitney next week and Floyd Cardoz's next go, North End Grill in Battery Park City, at the end of the year—they are turning the space over to Gastón Acurio's high-end Peruvian chain La Mar Cebicheria for its first New York go of it. The restaurant company already has locations in Peru, Mexico, Chile, Brazil, Panama, Colombia and San Francisco.
When the space opens in the coming year (no opening ETA yet) it'll feature a seafood-heavy menu and, if the reviews on Yelp of the SF edition are any indication, it should be a good fit into the neighborhood.
Fun New York history aside? Eleven Madison is one of our favorite buildings in New York and was originally designed to be the base of a 100-story tower that would have been taller than the Empire State Building. If you look at it from across Madison Square with that in mind you can understand how it would have worked instinctively. It also has a fun cameo in the recent Matt Damon movie The Adjustment Bureau.
