What's up, carnivores? PETA thinks you're a bunch of pussies. Their words! Or rather, the words of author John Joseph, whose book Meat Is for Pussies: A How-To Guide for Dudes Who Want to Get Fit, Kick Ass, and Take Names they're plugging on their blog. It will allegedly bring men face-to-face with the horrors of factory farming, and outline a more humane cruelty-free lifestyle. Grub Street points out that Joseph is pretty ripped (well, more ripped than Moby), and was even “raised by the mean streets of NYC in the mid-70s." He credits changing how he thought about food for saving his life, and now wants to pass along that knowledge. But what about that thing that Troy McClure once said? "Don't kid yourself Jimmy, if a cow ever got the chance he'd eat you and everyone you care about."

We've contacted Mike O'Dea at The Meat Hook (the Brooklyn butcher shop that does not, fwiw, support factory farming) for a comment defending the meat eaters amongst the male gender—we'll update when we hear back.