Latest Articles Tagged "ice cream wars"
“You will never see a Mister Softee truck in Midtown,” according to an ice cream rival. “If you do, there will be problems, and you won’t see him there very long.”
After we ran our profile on Victor the ice cream man last month, attorneys for Mister Softee took notice.
Police say the crew of a Mister Softee truck and the commander of a Yogo NY Frozen Yogurt truck engaged in a protracted skirmish deep in the heart of Midtown yesterday.
In this file photo, one local ice cream "gangsta" flexes his