At what point is an anti-smoking commercial too much? We're still of the opinion that New York's 2009 "kid crying because his parents died from smoking" Public Service Announcement takes the cake for pushing-it-PSAs, but for sheer bluntness and idiocy of argument it is hard to look past a new European PSA that Copyranter brings to our attention. Yes, smoking is not a healthy habit—but is it the equivalent of pulling a Tyler Durden?
So maybe we misunderstood what was going on in those secret boxing matches and in fact those guys were just really into quitting smoking? People have been saying that the new no-smoking on beaches and parks rule was going to cause some fights this summer...
In the end we guess the agency that made the ad (Austria's Good Food Studio) got what they wanted out of this, we're talking about it.
