Alec Baldwin dropped some sad news this week, confirming that regardless of what happens with the show, he'll be leaving 30 Rock after next season. But maybe that means he'll have more time to root for the Yankees: New Era launched a new ad campaign in which Baldwin is a die-hard Yankees fan trash talking with John Krasinski, a die-hard Red Sox follower. Watch the video below:

Baldwin has the best line too: "John, John, John, for the last time: this is not a rivalry. Just like fire doesn't have a rivalry with kindling. Lawnmowers don't have a rivalry with grass. America doesn't have a rivalry with Costa Rica." For a soulless marketing campaign, it's pretty amusing! Also amusing: the utter panic spreading through Red Sox Nation after their dismal 1-7 start to this season. Even parents are turning on their children!