Thanks to a kinda kinky piece of Twilight fan-fic, BDSM has become so mainstream even babies are getting into it, which must explain why this horrific Domino's ad was even conceived of in the first place. You see, Domino's has also gotten into the sriracha game and they need a way to tell people how spicy and hot their new product will be—but hot in that good, sexy way, like a good flogging. First they murdered memes, now brands are killing the kink.
The ad was produced by the Tel-Aviv branch of McCann, who work with some of the largest brands in the world including Coca-Cola and General Mills. According to a Domino's spokesperson, the ad was "an unapproved mock-up from an ad agency in Israel posted without our permission." A rep for McCann declined to comment.
It's hard to pin down which element of this ad is most disturbing. That the tongue itself also has a mouth to be gagged and arms to be shackled...but no eyes? The resigned, flaccid appearance of the tongue in general—it doesn't even look like it's enjoying the session! Whatever Dom(me) shackled this tongue may need a lesson or two. It's like a sad, adult version of Stretch Armstrong.
This bizarre, anthropomorphic tongue may be the one example of when sex doesn't sell, which explains why we won't be seeing this image plastered to the side of city busses. But snaps for McCann for boldly co-opting the BDSM community—not that they're the only ones. Whatever, sriracha is so over anyway.
