New York City cured meat royalty Katz's Delicatessen has spent 125 years building its name as the top pastrami slinger in the city, so owners weren't keen on some upstart trying to horn in on their brand. The legendary restaurant has filed a lawsuit against a group of pastrami-selling food trucks dubbed "Katz & Dogz" who the real Katz's say are ripping off their name, according to the Post.
“It has taken over a century of dedication, hard work and consistent customer satisfaction for Katz’s Deli to become famous,” notes the trademark-infringement suit; the restaurant worries customers won't realize they're not getting "the same Jewish deli foods" they'd find at the Houston street original. Besides the obvious name ripoff, the food truck sells a "Reuben Orgasm" sandwich—now why does that sound so familiar?
This lawsuit comes after some back-and-forth between the two parties, including an offer by Katz's Deli to pay for the food trucks to be repainted without the Katz name. Talks failed and the restaurant filed a $1 million dollar lawsuit in Manhattan federal court on Wednesday against the Brooklyn-based TMA Trading Inc., which operates the trucks. Katz & Dogz did not immediately respond to a request for comment.