Sometimes viral marketing campaigns can be pretty awesome, even if they go a little unnoticed. For example, we haven't received any tips from New Yorkers who saw people flying over the city recently... but it happened, and now there's video. This campaign is courtesy of the movie Chronicle, due out next month, and according to TechCrunch the masterminds behind it have been flying these human-like "kites" over New York and New Jersey for the past couple of weeks. They explain:
“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”
