Last year, after Arcade Fire won a Grammy, the Twitter machine lit up with inquiries asking: Who is Arcade Fire? A Tumblr was started, a PSA was made, and even Tom Colicchio weighed in for some reason. Well, last night when Bon Iver took home a Grammy for Best New Artist (despite putting out albums since 2007) and Best Alternative Music Album, it was déjà vu all over again. Are these confused people Bon Curious or Bon Averse? Who knows, but they're Tweeting... and yes, there's a Tumblr keeping track of them all (it's been around since they were nominated).
SMH. This is Bon Iver:
And this:
And this is how you pronounce Bon Iver:
