Brompton Bicycle, the London-based designer and manufacturer of the iconic folding bike, is bringing a two-wheeled, app-based scavenger hunt to the streets of New York on Saturday July 29th. The aim, to have fun and support the work of Transportation Alternatives; the cycling advocacy group will receive all proceeds.
“Urban cycling has rapidly become a mainstream activity in U.S. cities. For Brompton, we’ve always been about celebrating cycling every day, and the Urban Bike Challenge is a great way for both experienced cyclists and those new to urban cycling to have fun and explore New York,” said Katharine Horsman, President, North America at Brompton Bicycle. “So, whether you’re an everyday commuter or a weekend recreational rider in Central Park, we encourage you to sign up for a fun day of riding in NYC!”
Teams are invited to solve clues, complete tasks and take pictures at various locations around the city, racking up points by using their creativity and city smarts. The team with the most points will win the glory of being the Urban Bike Challenge Champions, as well as each receiving a much coveted Ortlieb waterproof bag. The team judged the most creative of the day will win a set of helmets from Nutcase.
"Riding in New York City has a reputation of being tough at times,” said Kasia Nikhamina, co-owner of Redbeard Bikes in DUMBO. “But this event shows off the fun side of urban cycling: how easily you can get to parts of the city that are inaccessible to other forms of transportation, while enjoying a day out with friends. And along the way, you can see so, so much!"
The day will start at 11am with coffee and donuts at The Brompton Café at Rough Trade NYC in Williamsburg, with prizes and celebrations to follow post hunt. All bikes are welcome, but a limited number of Brompton folding bikes and Citi Bike day passes will be available at no extra charge while registering. Teams consist of two to four players; sign up as a team or as an individual and meet new friends on the day!
Register now to reserve your spot, and see you at Rough Trade!
This post is brought to you by Brompton.
