While the Super Bowl is the main draw for those who love gridiron grit, many people prefer the cuddly cuteness of Animal Planet's Puppy Bowl. This year is the 10th cute overload, and Animal Planet has planned a treat for people in town for the Super Bowl.

In addition to the toboggan and other NFL-related activities in Times Square, Animal Planet and the ASPCA will have the Puppy Bowl Experience at Discovery Times Square. According to a press release, "Open to the public free of charge, visitors will get a chance to learn about the history of PUPPY BOWL during a walk through the Hall of Fame; enjoy live puppy action on the replica field featuring rescued pups from the ASPCA; and visit interactive booths including a tail-gate area with games and face painting, a 'kissing booth' for a smooch from a lovable pooch, a chance to step into the press box to call a game, and much more. Guests will also get the chance to meet and snuggle some furry friends and even find a new family member at on-site adoption events hosted by the ASPCA with the Mayor’s Alliance for NYC’s Animals daily between 4 - 7 PM."

The event will be held from Monday, January 27 through Saturday, February 1. As for the big game, here's the starting lineup of puppies (some photos above)—these are all rescue animals!

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Tom, a 2-month-old male kitten (Animal Planet)

There is also the kitten line-up for the half-time show—we are very partial to Tom, who we would rename "Bowie" for his one green eye and one blue eye.