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Inside Apple's 5th Ave Cube — Now Reopened & Bigger Than Before!

Across the street from the Cube


Looking up through the cube at the GM Building


The famous cube stairs



A new open plan theater area for classes and presentations


There are now PLANTS inside the cube- probably not Apple trees, though


When the press came in the Apple staff was applauding- they are amped!



Looking across the large store


These are skylights that lead up to the plaza, where they turn into silver mushroom benches


This is a pretend living room where you can test out Apple's home products


Another view of the living room area


This Airpod sculpture actually spells out the theme to one of Apple's ad campaigns


Lots of new iPhones on display- these are the 11 Series



Looking back up through the cube


Two new staircases have been added- one on the north end, and one on the south end- they lead up to the plaza


Lots of fitness stuff


A view of one of the staircase entrances


You can see the Plaza Hotel reflected through the mirrors on the Cube


Back up on the plaza, marvel at these silver benches which are also skylights into the store below!