Seventy-three zombies came to life this morning to break the Guinness World Record for the most people simultaneously reenacting the dance from Michael Jackson's Thriller video. (The previous record was 62, set in Toronto in 2006.) The title was reclaimed by the U.S.A. today at 10:00 a.m. EST inside Madame Tussauds’ in Times Square, where the wax figure of Michael Jackson gazed proudly down upon dancing zombies who traveled from as far away as Ohio.

In addition to promoting the wax museum tourist attraction, the record breaking was timed to coincide with the 25th anniversary of the Thriller album's release. It was also good synergy for Crunch fitness centers, which sent instructors to teach the dance to zombies, leading them through their paces with Thriller on repeat. At 8 a.m. But don't be dismayed if you missed this morning's spectacle; more Thriller dancers are set to open tomorrow's Village Halloween Parade.